Hey guys,
in my last post I promised some insights into my business and what I meant by saying that I’ll concentrate on the 20% of actions that have resulted in 80% of my profits.
Now, what does that have to do with listbuilding?
Well, first of all 80% of my profits came and still come from my lists… or from other people’s lists (stop and think!)
There, I just gave you one of the biggest secrets to online success… and I’m happy to repeat it for those who didn’t get it: You must get other marketers to promote your offers through their lists… so that you get their subscribers onto your list.
Now, don’t get me wrong… you don’t go out there and pump the subscribers of other marketers over to your list… this happens vise versa… you must also promote their products to your list.
That’s called a JV (Joint Venture).
Now, to setup these kind of JV’s you need 2 things:
1.) Your own product or service
2.) Some subscribers on your list to start out
The big problem here is that in most cases you’ll first have to promote other marketers products to your list. You know, give before you shall receive… that’s how it works unless you have a big name.
So your first step towards online success must be to create your own product or service. The second step is to setup a listbuilding system with your product or service. Then you promote your system on your own to get some subscribers on your list.
Once you have a couple hundred people on your list you can start to do JV’s with other marketers. Don’t try to approach the big marketers with your small list… start with marketers who have lists that are about the same size of yours and then work your way up to the big list and to the big marketers.
But wait… that’s only half of the truth!
You can actually create products or services that other marketers promote to their lists without you promoting back for them.
Still, you need to give them something back in return and that can be handled automatically through your product or service.
Let me give you an example: Many people promote my website Traffic Witch to their lists and I don’t have to promote their offer to my lists… that’s because they get free traffic if they signup new members for Traffic Witch… this all happens automatically without me doing anything.
On February 2nd you can see something like this happening again when I launch my next website (more about that later this week).
Let’s call these sites “Viral Membershipsites”.
Another related technique is: Running your own Giveaway Event.
When running your own Giveaway Event other marketers promote it to their lists without you promoting back for them… that’s because they get signups to their list automatically by promoting your Giveaway Event.
I guess most of you know how a Giveaway Event works, for those who don’t, simply signup for such an event as a Contributor and you’ll find out how it works.
OK, so let me resume the above said in one sentence:
“My two most successful strategies for building my list are: Running my own Giveaway events and running my own Viral Membershipsites.”
These 2 techniques are the 20% of action that brought in 80% of my 50,000 subscribers.
Now, I would really like to go more into detail about these techniques but I’d have to write a complete book to tell you everything.
You’ll get more information about both techniques in future blog posts here.
Maybe you have experienced similar results in your listbuilding efforts… leave us a comment and tell us what you think about listbuilding and how you do it.
To Your Success,
Guido Nussbaum