Hey Guys,

First of all a Big Thank You to everybody who has supported the Easter JV 2010.

This year’s Easter JV was very special as we tested several new things. The great part about this is that all of these new features helped to make the Easter JV 2010 one of the most successful events ever.

The new Twitter Box was used by at least 10% of our contributors. You can check on Twitter how many tweets were posted if you simply search for the easter jv domain name.

The new Viral Friend Inviter was hopefully a useful tool as well. Unfortunately there is no way that I can track the usage of this tool… or at least I didn’t find a way yet on how to do this.

One big change that we did this year was to only show 1 One Time Offer to member signups. We’ve done this because in past events the data has shown that many member signups stopped the signups process after the first or second OTO when we showed 3 of them. So the switch to only 1 OTO has resulted in a higher signup rate to the gifts listed inside the members area. This was also compared to the numbers from past events.

The last big change that we did this year was adding the Short Term Referral Contests. This was probably the best thing I’ve ever done to a giveaway event because it helped to keep the traffic up over the whole period of the event.

By the way… did somebody say Giveaway Events Are Dead?

I’ve taken a screenshot of the evolution of the giveaway events that I ran. Have a look at the picture below.

Giveaway Event Evolution (opens in new window)

Now that Giveaway Events are getting more and more popular we automatically attract more and more cheaters and people who try to take advantage of our events.

This year it was extreme and chasing cheaters has cost me alot of nerves and time. Unfortunately there is no way to get rid of this problem through security features in the script… cheaters will always find a way no matter if we exclude IP addresses or setup other security barriers. So my strategy is to let them do and to collect data in the database. This way I was able to search for certain patterns to find and suspend the cheaters. But I’m honestly not sure if I caught all.

Alright, let’s get to the fun part of the Easter JV 2010… The Numbers.

- 416 Gifts listed

- Over 9000 Signups

- Over $17,000 in Sales Volume

- Over $9,000 in Commissions and Contest Prizes

Below you can see the winners of our Main Referral Contest. As we already mentioned in our emails, we had to place some restrictions on this Main Referral Contest. We didn’t want to place a certain upgrade rate percentage as a barrier or anything alike, so we chose the simple rule that those who want to qualify for the Main Referral Contest prizes must have at least made some commissions from upgrades or special offer sales or that their contributor signups add gifts themselves to the event or promote the event themselves. Basically we wanted to see some kind of action from the signups.

Some contributors did not qualify for the prices. That does not mean that these people did anything wrong. Below are the final results and the cash prizes have already been paid out. Congratulations to our winners!

Position 1: $400 Abhishek Agarwal

Position 2: $300 Mawardee A.

Position 3: $150 Damian Leon

Position 4: $100 Zech Smith

Position 5: $50 Josh Abbott

A Big Thank You goes to the contributor who had by far the most upgrades, Gary Bacchetti (The Gentle Mentor). There is a reason why Gary has such a high upgrade rate: He teaches people internet marketing, step by step on his computer screen… so people trust and follow him. You can access his training for free, click here (opens in new window)

Alright, today we officially close the Easter JV 2010 but we keep the doors open a bit longer so that the rest-traffic does not get wasted. All gifts will stay listed inside the members area so that current members can still signup for them. The Top 10 gifts stay on our Outside Gifts Listing Page so that people can signup for these throughout the whole year.

Thanks again for supporting the Easter JV 2010!

Feel free to post your comments, suggestions etc. below.

Guido Nussbaum